B2C Launch Campaign
All-New Jaguar F-Pace
Designed the complete range of digital advertising for the All-New Jaguar F-Pace. It included mobile, tablet, responsive web elements and DOOH. As lead designer I had control over all the elements from design, video editing and copy before going for approval to the CD's.
After building out templates for the delivery, we collaboratively worked with editors, creative teams, developers and delivery partners to ensure we meet the tight deadlines outlined. Below is a quick overview of the various work that was featured.
“...after the campaign launch in May 2017 - the all-new F-Pace sold out pre-orders until February 2018...”
DOOH: Westfields Shepherd's Bush
Mobile advertisements
Tablet App: Video
Tablet App: Exterior
Tablet App: Interior
What was achieved
After launch in May 2017, the All-New Jaguar F-Pace sold out in mere weeks until February 2018 proving to be one of the most effective campaigns I’ve ever lead.